Hotel/Resort Acquisition Investment and Development
- Our highly-skilled team will assist your organization in acquisition investments or development requirements.
- We provide sound guidance in identifying, securing and evaluating the right investment opportunities for your firm.
- We offer prompt hotel operating evaluations that will lead your team in making the right decisions.
- We have the experience and expertise to assess a hotel’s future growth and development in each target market segment.
As a result of our broad range of expertise in operations and sales and marketing HAI can quickly assemble a management team to effectively run your hotel, resort or condominium project.
Our expertise covers the range of hotel categories and brand positioning strategies.
The HAI leadership team has the experience to develop your property to the next level by providing the following key attributes:
- Maximize revenues by driving key market segments and effectively utilizing distribution channels.
- Coach, Motivate and Train employees and customized Management Development Programs.
- Implement Total Quality Management (TQM) Programs to foster an environment of superior and outstanding customer service.
- Create and implement a strategic plan to guarantee bottom line profit results.
- Constantly seek opportunities to think out of the box in all areas to gain competitive advantage.
HAI provides a comprehensive asset management program whereby we fully evaluate and review the organization, personnel, and the processes utilized at the hotel. We do this through analysis of:
- The marketing plan
- Business plans
- Operating budget
- Staffing, and management teams
- Productivity key performance indicators
- The capital plan
We then work one on one with your key staff and personnel to improve performance and results. We are focused on providing top-line revenue recommendations, as well as cost-controls and operational-quality improvements.
- Evaluate all systems and controls
- Recommend the next course of action
- Analyze all financial data including revenues and expenses
- Propose strategies that improve revenue and reduce expenses
We Work with your leadership team to assess all managers and Key personnel, then provide a platform for improvement Including:
- Providing silent evaluations
- Human Resource planning
- Conduct monthly reviews and planning to analyze current results and future forecasts.
Finally, we assist your company in:
- Hotel chain selection
- Selecting a proven—management company
- Negotiating management contracts
- Franchise agreements
- Total portfolio operations and sales management
HAI’s offer extensive knowledge and positive working relationships with every major hotel brand/operator, affording a distinct advantage in maximizing your hotel’s performance. We have an intimate knowledge of brand operating systems, standards, and work closely with our clients in recommending the brand that will best matches their organizational goals, objectives and operating philosophies.
Your product needs to be in line with the brand. There are many factors that contribute to the brand and the success of the brand. We will make sure that your hotel takes the most effective advantage of these factors.
These factors include but are not limited to:
- Frequent user/loyalty programs
- Online booking system
- Customer databank
- Product quality
- Joint marketing opportunities
We will constantly evaluate the brand and the consistency of the brand to make sure that the brand remains a strong brand and assure that your hotel is meeting the standards of the brand
- HAI’s partners and staff comprise extensive hotel experience in sales and marketing management. This experience enables us to evaluate the sales operations, corresponding marketing programs, and recommend strategic actions for increasing both revenue and your asset.
- HAI develops customized programs through a audit of your marketing/business plans. We conduct one on one interviews with key marketing and sales management personnel to evaluate markets, goals and performance.
Our unique approach to sales and marketing management include, but are not be limited to the following:
- Review of all market segments and costs related to each segment. Recommend measurable actions by segment to enhance existing market segments and develop new revenue producing markets.
- Thorough analysis of each salesperson’s goals, accounts, and corresponding production.
- Recruitment of key sales managers with strong business relationships in key market segments.
- Competition analysis and current Revenue per available room (REV PAR),and make recommendations to improve performance.
- Assure that the sales team is trained in effective Salesmanship and up-selling techniques through the proper usage of sales scripts.
- Development and implementation of local Public Relations Plans to improve the local and national reputation of the hotel.
- Analyze current brand affiliation to assure that the brand matches the hotel’s market.
- Development and implementation of marketing programs to support key market segments.
- Emphasis on developing a strategic plan to capture targeted competitive customers to the hotel.
- Establish creative customer loyalty mechanism to maintain the existing customer base while attracting new customers.
- Work with travel suppliers to create joint programs to attract new market segments.
- Establish a market action plan for both Rooms, and Food and Beverage sales with specific goals.
- Analyze and update the World Wide Web site and Global Distribution Strategy (GDS) based on the redefined positioning Strategy of the hotel.
Revenue Management
We will assess the current situation and provide recommendations for process improvement and revenue enhancement by:
We will assess the current situation and provide recommendations for process improvement and revenue enhancement by:
- Reviewing current revenue management plan and evaluate the degree to which current policies and pricing strategies contained in the plan are being deployed
- Review current process and reports, including level of automation
- Identify additional reports and information required, but currently not being utilized
- Analyze current market share, rate structure, competitive positioning, and overall revenue performance for both transient and group segments
- Review channel management strategies and deployment
- Recommendations will be provided to:
» Revise and customize your property’s revenue management plan to maximize future revenues
» Implement reporting to properly track historical data and forecast future demand
» Develop a checklist to ensure that your management team is properly deploying strategies and utilizing all tools available to maximize revenues
Distribution
We will evaluate each channel to determine effectiveness of current strategies and procedures, and make recommendations for improvement:
We will evaluate each channel to determine effectiveness of current strategies and procedures, and make recommendations for improvement:
- e-Commerce
» Analyze booking engine set-up to ensure conversion maximization
» Review website optimization
» Evaluate effectiveness of Keyword buys
» Consider alternate website and booking engine providers - Voice Channel
» Review current system and operation, evaluating functionality, operational efficiencies and productivity, and sales strategies
» Evaluate cost effectiveness of current operation and recommend potential restructuring or outsourcing alternatives - GDS
» Evaluate production results and fair market share
» Evaluate media opportunities and potential alternative representation
HAI has developed the network and expertise to place quality management personnel. Our network and assessment policies ensure you of the best
candidate available for the position.
Recruitment follows a careful review your organization’s philosophy, corporate culture, and property credo. This allows us to match key—leading executives candidates that closely fit the requirements of your organization. In addition we offer:
- A thorough reference check policy.
- First year follow -up program to assure a smooth transition for both the hotel and the candidate.
- Detailed action plan for your operation with recommendations based on thorough review and analysis. We will evaluate your entire Food and Beverage operation and make suggestions based on current sales, competition, product quality and annual forecast. We will produce detailed action plans and budgets that will enhance your operation and provide goals for your management team. HAI has years of experience implementing profit improvement procedures as necessary for the success of your operation.
- Food and Beverage Concept Development and Branding.HAI can implement new and innovative Food and Beverage programs from appetizer and entree menus to desserts and drink specialities all designed specific to your location. We will position your Food and Beverage department according to owner expectations and financial potential. We can provide staffing, long or short term, and detailed performance driven programs for your operation.
- Culinary Consulting, Kitchen Design and Product EvaluationHAI draws from years of experience in restaurant and hotel kitchens to develop and recommend the best most efficient and cost effective kitchen designs. We will implement and train your staff to produce high quality, profitable products that will entice your customers and exceed their expectations. We offer ongoing support and training for your culinary management team. Providing mentoring and methods of achieving goals is one of our main priorities.
