LIMETREE BAY RESORT
Long Key, Florida
Boutique Resort with 50 Rooms and Suites located in Long Key, Florida
Retained to strategically improve product & financial performance.
2009 to present
Asset Management including Operations Sales, Marketing and Revenue Management
HYDRA PROPERTIES
Mazatlan, Mexico
300 unit condo hotel development located in the center of Mazatlan
HAI was retained to develop a market study and a full complement of market intelligence reports for a proposed 300 unit condo hotel in Mazatlan Mexico. Included in this study and report is the following information:
2010 to current
Market Study and Asset Management
GANSEVOORT MIAMI BEACH
Luxury Condo hotel located South Beach Florida
350 Rooms and Suites
Retained by Hotel Management Company to setup and improve Revenue Management function.
2010 to present
Revenue management, Rooms Revenue Budgeting, CRM Selection and implementation
Caribbean Resort Hotel company with five hotels located in Jamaica, BWI
Almond Resorts engaged Hospitality Advance International to a long-term strategic project to setup and improve systems and revenue management functions with four phases
2009 - 2010
Reservations Revenue Management, System Selection and Recommendation
Long Key, Florida
Boutique Resort with 50 Rooms and Suites located in Long Key, Florida
Retained to strategically improve product & financial performance.
2009 to present
Asset Management including Operations Sales, Marketing and Revenue Management
- Conducted competition analysis, rooms, suites and facilities.
- Conducted comprehensive rate review and SWOT analysis.
- Developed rate strategy recommendations to increase room rates on weekends and special peak date periods.
- Repositioned Hotel with all online travel agencies and Limetree website.
- Set up weekly revenue management format and key actions.
- Developed room, suite and facility enhancement recommendations to strategically improve product.
- Created and recommended competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
- Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
- Provided keyword analysis and recommendations to improve online exposure to upscale market.
- Assisted in Redesigning web site with focus on improving customer bookings.
- Provide weekly and monthly critical report development and analysis.
- Provide input into the development and configuration of the new room and suite products.
Mazatlan, Mexico
300 unit condo hotel development located in the center of Mazatlan
HAI was retained to develop a market study and a full complement of market intelligence reports for a proposed 300 unit condo hotel in Mazatlan Mexico. Included in this study and report is the following information:
2010 to current
Market Study and Asset Management
- PESTLE Analysis
- Country Tourism Impact
- Residential Analysis
- Hotel Market Performance
- Economic Indicators
- Competition And SWOT Analysis
- Site Matrix Assessment
- Rev Par Growth Analysis
- Demographic Data
- Brand Analysis and Recommendations
- GDS/Internet/Reservation Analysis
- Market Segmentation Analysis
- Recommended Hotel Makeup and Standards
- Payback Analysis
- Balance Sheet/Cash Flow
- 10 Year PNL & Revenue Projections
Luxury Condo hotel located South Beach Florida
350 Rooms and Suites
Retained by Hotel Management Company to setup and improve Revenue Management function.
2010 to present
Revenue management, Rooms Revenue Budgeting, CRM Selection and implementation
Set-up and Operated Revenue Management Function
Performed daily revenue management function as interim Director of Revenue. Functions included:
ALMOND RESORTSPerformed daily revenue management function as interim Director of Revenue. Functions included:
- Set up Pricing Strategies
- Implemented rates and maintained proper availability in all systems
- Daily Pick-up Report
- Forecasting:
1. Weekly 14 day
2. Monthly 90 Day - Conducted weekly revenue management meeting
- Developed required reports including weekly booking pace charts
- Developed forecasting models
- Assisted in hiring of Director of Revenue
- Trained and transitioned to Director of Revenue
- Developed monthly owner’s meeting presentation template and attended owner’s meetings
Developed and Issued 2011 Rooms Revenue Budget
- Constructed detailed rooms revenue budget model
- Built each segment from bottom up, starting with expected monthly production from each account
- Prepared detailed budget overview document explaining budget assumptions
- Presented budget to management company
CRM System Selection and Implementation
- Conducted vendor selection process
- Project manager for system implementation
Caribbean Resort Hotel company with five hotels located in Jamaica, BWI
Almond Resorts engaged Hospitality Advance International to a long-term strategic project to setup and improve systems and revenue management functions with four phases
2009 - 2010
Reservations Revenue Management, System Selection and Recommendation
Reservations/Revenue Management Audit
Objective
To review the procedures and reports currently utilized in the revenue management and reservations functions, and provide recommendations for process and reporting enhancement
To review the procedures and reports currently utilized in the revenue management and reservations functions, and provide recommendations for process and reporting enhancement
- Reviewed Revenue Management Process including forecasting
- Analyzed Pricing Strategies
- Reviewed Central Reservations Systems functionality and connectivity
- Reviewed reservations functions and current procedures from rate loading to call handling to reservation processing
- Provided actionable recommendations for revenue and efficiency improvement
Process
- Review of revenue management reports
- Two-day on-site review of reservations system and procedures
- Developed 18 page detailed recommendations document covering all areas of revenue management, including pricing strategy recommendations both transient and group, and reservations systems and process
Recommendations
- Revised current revenue management reports and developed new ones, including a weekly booking pace report and forecast report
- Hired a revenue manager
- Provided a job description
- Conducted RFP process to replace current out-dated and inefficient CRS with state of the art system
- Restructured call handling in call center
Set-up Revenue Management Function
- Assisted in hiring of revenue manager
- Trained revenue manager
- Developed required reports including weekly booking pace charts
- Selected of competitive rate report tool
- Developed Daily central reservations report showing all activity from previous day by property, by channel and by top customer, and issued it to the company daily
Conduct Request for Information/Request for Proposal
- Constructed detailed RFI
- Identified all feasible CRS vendors and distributed RFI
- Administered RFI process including:
• Reviewed and followed up responses
• Ranked vendors responses to critical functionality criteria
• Selected vendors to receive RFP - Administrated RFP process including:
• Proposal review
• Ranking of vendors
• Selection of vendors to conduct on-site demos
• Selection of two vendor finalists
• Development of 3-year pro-forma cost analysis
• Overall functionality pros and cons
• Contract negotiation
• Continued ongoing revenue management support and issuance of daily reservations activity report
System Selection and Implementation
- Final vendor selection
- Contract execution
- Managed implementation project including detailed involvement in property and room description development, and rate and data loading, as well as system interface implementations
- Data validation prior to going live
- Post cut-over support
ELEGANT RESORTS OF BARBADOS
Luxury 5 star boutique resort company with 5 hotels located in Barbados, West Indies
Retained by Elegant Hotels to manage the project of moving the reservations centre from Barbados (from a PMS to a CRS application) to Florida gaining efficiencies.
2008 - 2010
Revenue & Distribution Management
Start up Luxury Hotel Lifestyle brand and Owning co
Miami, Florida
Retained to implement all aspects of Sales and Marketing required to launch a new brand, including development of a marketing plan, central distribution, pricing, marketing campaigns, and CRM functions.
2008 -2009
Marketing, Connectivity, Distribution & Sales management
SINALOA STATE GOVERNMENT ECONOMIC TOURISM
Mexican State Tourism
REDEVELOPMENT PROJECT
Mazatlan, Sinaola, Mexico
HAI was retained to raise capital (hotel investment) and attract 4-5 star hotel brands and development companies to the Mazatlan area of Sinaloa.
2006 to 2008
Destination Hotel & Resort Development
Luxury 5 star boutique resort company with 5 hotels located in Barbados, West Indies
Retained by Elegant Hotels to manage the project of moving the reservations centre from Barbados (from a PMS to a CRS application) to Florida gaining efficiencies.
2008 - 2010
Revenue & Distribution Management
Set up strategy and policy and procedure for revenue management system including the following key actions.
NIKKI BEACH HOTELS AND RESORTS- Centralized revenue management function
- Established pricing structure (rate parity etc)
- Introduced new reports and revenue tactics (i.e. Wholesale .v. consumer direct) that increased effectiveness and productivity
- Increased revenue from Website bookings on the back of re- moving the booking engine to a more robust and effective platform, re-designing the web site and content and implementing SEO and PPC campaigns.
Start up Luxury Hotel Lifestyle brand and Owning co
Miami, Florida
Retained to implement all aspects of Sales and Marketing required to launch a new brand, including development of a marketing plan, central distribution, pricing, marketing campaigns, and CRM functions.
2008 -2009
Marketing, Connectivity, Distribution & Sales management
- Commenced integration of all Nikki Beach brands and included partners in the integration process.
- Researched and recommended enhancements for Nikki Beach brand marketing initiatives, such as brochures, e- sales material, internet marketing and advertising, public relations.
- Investigated and recommended GDS and internet connectivity options for all hotels and resorts schedule to open in 2008 and 2009.
- Directed the implementation of all external and internal distribution and communication channels and systems including internet, GDS, and PM systems.
- Worked with Nikki Beach technical department, revised and retooled the Nikki Beach website gearing it to attract travelers for the hotels and resorts.
- Established pricing structure and rate strategy, which implemented on all distribution channels including the booking engine (set-up of rates and database).
- Contracted with tour operators and online travel agencies
- Worked with strategic partner MJL Select in providing sales and marketing representation in North America, South America Caribbean and Europe to key luxury travel agents and customers.
Mexican State Tourism
REDEVELOPMENT PROJECT
Mazatlan, Sinaola, Mexico
HAI was retained to raise capital (hotel investment) and attract 4-5 star hotel brands and development companies to the Mazatlan area of Sinaloa.
2006 to 2008
Destination Hotel & Resort Development
- Qualified over 200 Hotel Brands, 100 Investment Companies, 100 Management Companies and 100 Restaurants, visiting corporate offices located in over 25 worldwide cities in the process.
- Developed data base of over 300 hotel and hotel investment company accounts.
- Represented Sinaloa at numerous tradeshows including A.L.I.S., NYU Hospitality Investment, and MACC Real Estate Investment Conference.
- Organized 6 familiarization trips for such companies as Interstate Hotels, AV Development, American Construction, Williams & Associates, KOR, and TR Developments.
- Developed the concept, and successfully implemented Mazatlan Development Advisory Council (MDAC). In April of 2007, this conference brought together deluxe hotel brands, deluxe hotel investors and management companies from USA, Canada and New Zealand. The hotel brands attracted: Preferred Hotels, Wyndham Hotels, Kor Hotels, and Interstate Hotels.
- HAI has partnered with a Canadian real estate group along with a mega development company to develop 800 hectares of prime real estate with a land investment of up to 50 mil $ US. Total development dollars projected on this project is estimated at $ 500 mil US. Plans include 5 luxury resorts, championship golf course, deep sea marina, 3,000 residences and internationally recognized retail stores anchoring a luxury waterfront shopping experience with world renowned restaurants and nightclubs.
- HAI worked with Nardi Associates and ARTECO Partners to coordinate and guide their project into the Upscale Luxury Condo-Hotel in Mazatlan.
- In July 2007, AV Development closed on purchase of land at $ 4 million dollars for resort & condo development 5 klm north of Emerald Bay, just north of Nuevo Mazatlan. Total development $ US on this project is estimated at over 100 mil. They will build 200 luxury oceanfront condos, 20 villas and a 250 suite luxury resort and spa.
- Following our development success, in January of 2009 Fonatur, the tourism development arm of the Mexican Federal government announced plans to develop Southern Mazatlan as prior done with Cancun and Ixtapa.
BOSANOVA CONDO HOTEL
Boutique Condo hotel project
Mazatlan, Mexico
Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.
2006 – Current
Hotel Asset Management
65 room Boutique four star hotel located in Knightsbridge area of London
This project was the result of the collaborative efforts of Aelous Hospitality and Hospitality Advance International and MJL Select.
In 2008 HAI was retained by Asset Management Company to improve sales, marketing, revenues of the hotel and HAI partnered with MJL Select and Aelous Hospitality to provide revenue management and sales and marketing presence in North America South America Caribbean and Europe.
2008 – 2009
Sales and Marketing Development and Revenue Management
Boutique Condo hotel project
Mazatlan, Mexico
Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.
2006 – Current
Hotel Asset Management
Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and encourage luxury brand involvement.
CADOGAN HOTEL LONDON- Conducted Brand and management-franchising company selection process to maximize commercial opportunities for the condo suite resort.
- Created pro-forma capital and operating budget.
- Developed marketing brochure to attract perspective condo unit buyers.
- Worked with owners and architects to design hotel including guest rooms, spa, and food and beverage facilities to be in line with brand.
- Implemented the actions and initiated strategic partnership agreements with top luxury hotel companies desiring to grow to new markets, such as Mazatlan.
- Negotiated and finalized brand contract and hotel management contracts on behalf of ownership.
- Secured commitments from luxury Hotel Company for Branding condo-hotel in Mazatlan.
Phase II
- Monitor performance of contracted luxury Hotel Company.
- Provide insight into ordering of FFE and Equipment on behalf of owners.
- Analyze reports delivered by branding and management companies and present opinions to ownership.
- Bi-annual audits of the Branding company actions in written report delivered to client.
- Negotiate and finalize contracts with vendors.
- Approve hiring of all key executives by Management Company.
65 room Boutique four star hotel located in Knightsbridge area of London
This project was the result of the collaborative efforts of Aelous Hospitality and Hospitality Advance International and MJL Select.
In 2008 HAI was retained by Asset Management Company to improve sales, marketing, revenues of the hotel and HAI partnered with MJL Select and Aelous Hospitality to provide revenue management and sales and marketing presence in North America South America Caribbean and Europe.
2008 – 2009
Sales and Marketing Development and Revenue Management
- HAI led a repositioning project, forming a business and pricing strategy around the hotel room renovation and developed a distribution and yield management structure and action plan.
- Coordinated the process between owning co., hotel management co, local hotel and sales teams and brand representation co. (Small Leading Hotels of the World)
- Reviewed and revised corporate rate structure.
- Setup corporate and travel agent rates for 2009 rfp process.
- Made recommendations for the Development of new sales and marketing collateral.
- Reviewed RFP list and coordinated with MJL Select follow-up with accounts and LHW.
- Worked with MJL Select on a weekly basis to review corporate accounts and decide actions based on economic trends in US.
- Created database and informative for Conde Nast Traveler 128 Top Travel.
- Created data base of Travel + Leisure’s “A-List” (the top 128 travel experts).
- Developed and implemented an Email blast special promo press release to North American Media.
- Interviewed potential PR Agencies for North American and European markets.
- Conducted sales missions to top clients of hotel.
- Development and implementation of monthly eblast programs to travel agent and corporate data base.
ELITE HOTELS & RESORTS
Luxury Resort Company with 12 hotels in the Caribbean
Deerfield Beach, Florida
12 Upscale Hotels in Caribbean
2007
Reservations and Sales training
Luxury Resort Company with 12 hotels in the Caribbean
Deerfield Beach, Florida
12 Upscale Hotels in Caribbean
2007
Reservations and Sales training
- Formulated a customized Sales and Reservations training program and conducted an onsite one week training program which resulted in an increase of conversion rates by over 10 percent
INTERCONTINENTAL HOTEL MIAMI
Branded Four Star Hotel Company
645 Room hotel downtown Miami, Florida
HAI was retained to review current marketing brochures and to organize and develop a new set of marketing collateral.
2006
Marketing
HALEKULANI
Luxury Resort Honolulu Hawaii
Hawaii, USA
A luxury award winning resort
2006
Reservations and Sales training
Branded Four Star Hotel Company
645 Room hotel downtown Miami, Florida
HAI was retained to review current marketing brochures and to organize and develop a new set of marketing collateral.
2006
Marketing
- Managed day to day sales and marketing operation of the hotel for 3 months.
- Worked with both the photographer and hotel management to conduct photo shoots.
- Conducted photo shoot for still and web marketing platforms.
- Made recommendations for implementation of photo shoots for Print brochure and online website marketing.
Luxury Resort Honolulu Hawaii
Hawaii, USA
A luxury award winning resort
2006
Reservations and Sales training
- Formulated a customized Sales and Reservations training program and conducted an onsite one week training program which resulted in an increase of conversion rates by over 10 percent.
